3 Internet Marketing Avenues You Can't Ignore

It's no secret that ALL businesses, no matter what size you are, should be taking advantage of the available internet marketing tools and platforms in order to improve their business and gather more leads. However, based on studies and research, some of these Internet marketing strategies have proven to be more powerful than others. Check out these three Internet marketing strategies that you should be implementing for your business today:

Pay Per Click

For those of you who want to get immediate traffic generated to your website, using pay per click advertising is one of the best strategies to do this. Pay per click advertising is the act of creating an ad for your business, service, or product and then you can choose keywords and key phrases that consumers may be searching for and your ad will appear on the first page of results. You only get charged if the consumer actually clicks on your advertisement. This is a great way to get high quality traffic quickly as your website is being displayed in front of users searching for your key terms.

Search Engine Optimization

This Internet marketing strategy is key whether you are a business to business, business to consumer, marketing locally, or marketing internationally. Search engine optimization is the act of optimizing your website for keywords and key phrases so that you “organically” show up on page 1 of Google.com, Yahoo.com, and Bing.com. This is identical to pay per click marketing, but it’s permanent as long as you manage it properly. Search engine optimization is a great way to get highly targeted traffic to your website for free.

Social Media

There has been a ton of hype on this marketing avenue over the past few years and it doesn’t appear to be going away anytime soon! Social media marketing is the act of setting up business accounts to promote your brand, your services, get website traffic and your products through websites such as Facebook, Twitter, YouTube, Pinterest, and Google+. You can set up accounts specifically for your business and use these avenues to interact with your target audience, post promotions, and build awareness around your brand.