How to Write SEO Articles

Search engine optimization has become all the rage in the last few years as it’s proven itself to be a highly successful method of marketing for businesses of all sizes. There are two main types of search engine optimization, including white hat SEO (the good!) and the black hat SEO (the bad!). Unfortunately, many people fall pretty to those “SEO firms” who promise first page results in 2-3 months and you should immediately take this as a warning because NO SEO professional has the skills or capabilities to guarantee results.

White hat SEO is focused mainly on your written content such as page content on websites, article publishing, and blog posting. So we’re going to detail how to write a great SEO article/blog post to generate the most successful white-hate SEO results:

Be Informative

An article that contains 25 keywords is more than likely not going to be very informative. You want to write content that provides value to your visitors, provides information, and answers their questions. SEO articles and blog posts are the perfect way to show off your expertise and your passion.

Stick To Your Niche If you website sells yoga products and accessories, then writing articles and blog posts about jogging is not going to assist much with your SEO or Pay Per Click. You need to write about the content that is on your website. So you could write about yoga positions, best yoga accessories, yoga for beginners, etc. Content that actually relates directly with your website is going to get you the best SEO results. Use Keywords Sparingly

When you over-use keywords, your article not only loses it’s informational value, but it also becomes tacky. You can still use keywords, but use them naturally….you don’t want to over-force them into the article.

Length

Your articles/blog posts should never be too short, nor too long. You want to keep your articles/blog posts at about 350-500 words in length. When your articles are shorter, Google sometimes see’s this as possible spam and when your articles are longer, you could risk losing the reader’s attention or may not get website traffic.

Hopefully this article has helped in your SEO journey and don’t forget to check back to LookSmart’s blog regularly!