3 Strategies For Choosing Your Keywords for PPC

Interested in starting a pay per click campaign for your website? The first step in planning out your pay per click campaign is to choose your keywords. Of course, most people just immediately want to choose the keywords and key phrases with the most searches per month for their location, however, there are so many other strategies you should be using to determine your keywords, such as:

1. Limit Yourself

One common mistake I see when people are planning out their pay per click campaign is their tendency to choose keywords and key phrases with millions of clicks per month, but this is actually a horrible factor to use in determining your keywords because what your ultimate goal should be to NARROW your traffic so you get the most bang for your buck.

2. See Through Your Visitors Eyes

This is probably one of the toughest parts of choosing your keywords so it’s actually best to bring in an unbiased opinion for this. Basically you want to know what keywords and key phrases users are going to search for to find you and actually want to find you. It’s always good to bring in someone else to help you get an outside opinion.

3. The More Specific, The Better

Once again, I cannot stress how important it is to narrow your results as this will not only get much more targeted traffic to your landing page, but it will also allow you to get better results for your pay per click investment. You want to focus on keywords and key phrases that have 500 monthly searches per month – this may sound terrifying low, but it will give you much better results in the end.

Hopefully these tips on choosing keywords for your pay per click campaign have helped you in making better pay per click campaign decisions. For more information on pay per click management, visit www.LookSmart.com.