3 Tips to Optimize Your Pay Per Click Campaign

Pay per click marketing is a fantastic strategy for driving fast and targeted traffic to your website. You can narrow that traffic demographically and geographically, which is great for those businesses targeting locally. However, every pay per click campaign needs to be managed efficiently to ensure you are optimizing the campaign to it’s fullest potential. Check out these three tips to ensure you are getting the most bang for your buck!

Pause Keywords That Under-Perform

When you choose the best keywords and key phrases for your pay per click advertising campaign, there are going to be certain key phrases that aren’t performing as successful as the others, and the best way to handle this is to simply pause those that aren’t performing as well. This will allow you to put that money spent towards the key phrases that are performing more successfully.

Conduct A/B Testing on Ad Campaigns

We all want to think that the one and only ad we design will attract our target audience and turn that audience into a successful conversion rate. However, that’s not how the real world operates. The best way to determine which ads are the most successful is to conduct A/B testing on each ad. You can experiment with words, images, links, and calls to action. This will allow you to determine which ad is most successful as attracting your target audience.

Optimize Your Landing Page

Now once you get the user to click on your ad, you want them to actually remain on your website and hopefully convert into a customer. You should be analyzing your bounce rates to determine how long visitors are staying on your landing page. You don’t want clutter, you want a very clear call to action on your landing page so the user knows EXACTLY what to do once they get there.

Hopefully this article has been helpful to you and if you have any further questions, check out www.LookSmart.com for more information on pay per click management.